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This article will present a broad overview of the Bullish Cross Apple 10-Bagger investment thesis. There are a lot of moving parts that we will need to spend some time on. For example, in a subsequent piece, we’ll discuss the issue of risk assessment and asset allocation.

The issue of exactly how much should one set aside for this investment thesis will be taken up in one of the early chapters. If you have $100,000 set aside to invest in Apple specifically, how much of that $100,000 in capital should one attribute to this particular thesis?

What if you’re currently holding the 2013 $400 – $500 call-spread? Should you sell any of that position? What if you’re already fully invested in Apple, should you add more to the overall Apple investment or should you sell some of your current position in order to capitalize on this thesis? We’ll take a look at all of these issues and more in the upcoming chapters.

For now, we want to be concentrating on the thesis itself and how the trade can potentially unfold. In fact, this article will focus solely on how we intend to execute the investment thesis, it will assume that every will work to our advantage and it will have little to no discussion of risk.

In the next piece, we’ll discuss what happens if one or more of the trades fail, the level of risk involved in the trade and how much should be allocated to the thesis given the risk profile of each trade independently and of the thesis as a whole. So let’s take a look at how Bullish Cross intends to create a 1,000% gain over the course of the next 15-months — maybe early and maybe even greater gains.

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